There’s an old expression that says: If you want to spread the word, put it on a billboard.
Birthright of Columbia has done just that. In fact, they’ve taken out five billboards to evangelize their ministry of help and hope for teens and women distressed by an unplanned or unwanted pregnancy, said Hank Chardos, executive director and co-founder.
It is a simple message to let people know Birthright exists, and it is already working.
The five signs have only been up for a week, and Chardos said a client came in the other day because she saw a billboard.
Birthright hosted an unveiling of the campaign on May 20 where two of their clients spoke to the group. One woman came through their doors 20 years ago, and now her daughter is graduating from Duke University. Another is expecting her baby any day now. The support they received from the pro-life group made it possible.
Chardos said the campaign will run for a year and is well worth the price tag of $1,700 each. Knights of Columbus councils from St. Peter, St. Joseph and Our Lady of the Hills churches have covered the cost of two signs, and another was donated by Lamar Advertising. Birthright is still looking for funding for the other two. Chardos hopes the message also reaches out to those who can offer support: volunteers to answer the phone, schools, churches and more.